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Analyzing and Reporting Focus Group Results
part of the Focus Group Kit series
- Binding:
- Paperback
- Pages:
- 160
- Published:
- September 9, 1997
- Dimensions:
- 178x252x9 mm.
- Weight:
- 306 g.
Delivery:
1-2 weeks
Expected delivery: April 30, 2025
Description of Analyzing and Reporting Focus Group Results
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.
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