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Artificial Intelligence for Marketing Management
- Binding:
- Paperback
- Pages:
- 206
- Published:
- May 26, 2024
- Dimensions:
- 157x234x19 mm.
- Weight:
- 342 g.
Delivery:
1-2 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025
Description of Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
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