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Artificial Intelligence for Marketing Management

About Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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  • Language:
  • English
  • ISBN:
  • 9781032248486
  • Binding:
  • Hardback
  • Pages:
  • 206
  • Published:
  • November 9, 2022
  • Dimensions:
  • 156x14x234 mm.
  • Weight:
  • 485 g.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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