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Artificial Intelligence for Marketing Management
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 206
- Published:
- November 10, 2022
- Dimensions:
- 156x14x234 mm.
- Weight:
- 485 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
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