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As Heard on TV: Popular Music in Advertising
part of the Ashgate Popular and Folk Music Series series
- Binding:
- Hardback
- Pages:
- 178
- Published:
- March 24, 2009
- Dimensions:
- 156x234x11 mm.
- Weight:
- 490 g.
Delivery:
2-3 weeks
Expected delivery: December 15, 2024
Description of As Heard on TV: Popular Music in Advertising
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
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