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As Heard on TV: Popular Music in Advertising

About As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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  • Language:
  • English
  • ISBN:
  • 9780754666653
  • Binding:
  • Hardback
  • Pages:
  • 178
  • Published:
  • March 24, 2009
  • Dimensions:
  • 156x234x11 mm.
  • Weight:
  • 490 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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