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As Heard on TV: Popular Music in Advertising
part of the Ashgate Popular and Folk Music Series series
- Binding:
- Paperback
- Pages:
- 178
- Published:
- April 27, 2010
- Dimensions:
- 155x233x12 mm.
- Weight:
- 356 g.
Delivery:
2-4 weeks
Expected delivery: November 24, 2024
Description of As Heard on TV: Popular Music in Advertising
Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
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