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Asian Brand Strategy
- How Asia Builds Strong Brands
- Binding:
- Paperback
- Pages:
- 254
- Published:
- December 31, 2005
- Edition:
- 12006
- Dimensions:
- 140x216x0 mm.
- Weight:
- 355 g.
Delivery:
2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Asian Brand Strategy
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
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