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B2B Brand Management
- Language:
- English
- ISBN:
- 9783540253600
- Binding:
- Hardback
- Pages:
- 357
- Published:
- August 16, 2006
- Edition:
- 2006
- Dimensions:
- 240x164x31 mm.
- Weight:
- 728 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
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