We a good story
Quick delivery in the UK

B2B Brand Management

About B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Show more
  • Language:
  • English
  • ISBN:
  • 9783642064708
  • Binding:
  • Paperback
  • Pages:
  • 357
  • Published:
  • February 11, 2010
  • Edition:
  • 12006
  • Dimensions:
  • 156x237x28 mm.
  • Weight:
  • 546 g.
Delivery: 2-4 weeks
Expected delivery: November 24, 2024

Description of B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

User ratings of B2B Brand Management



Find similar books
The book B2B Brand Management can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.