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B2B Brand Management
- Language:
- English
- ISBN:
- 9783642064708
- Binding:
- Paperback
- Pages:
- 357
- Published:
- February 11, 2010
- Edition:
- 12006
- Dimensions:
- 156x237x28 mm.
- Weight:
- 546 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
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