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B2B Brand Management
- Language:
- English
- ISBN:
- 9783642064708
- Binding:
- Paperback
- Pages:
- 357
- Published:
- February 12, 2010
- Edition:
- 12006
- Dimensions:
- 156x237x28 mm.
- Weight:
- 546 g.
Delivery:
2-4 weeks
Expected delivery: July 19, 2024
Description of B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
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