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Base of the Pyramid Markets in Affluent Countries
- Innovation and challenges to sustainability
- Binding:
- Hardback
- Pages:
- 172
- Published:
- May 30, 2021
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
About Marlen Gabriele (Chemnitz University of Technology Arnold
View all books by Marlen Gabriele (Chemnitz University of Technology ArnoldDescription of Base of the Pyramid Markets in Affluent Countries
This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.
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