Management & Strategy

Is your small business growing and thriving the way you envisioned it would when you struck out on your own? This trusted book explains how to develop and execute a simple, effective, and affordable marketing plan that brings new life to products and services.

"Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work.Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

What do people like about you? Learn how to identify and leverage your strongest traits to build more authentic and positive professional relationships and add value to your networking.

The latest edition in the highly successful Art of M&A series! This is the essential business leader's guide for using mergers and acquisitions to compete in a time of endless corporate restructuring--driven by rapid globalization, technological advances, and dramatic changes in public policy.

A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

A renowned expert in operational excellence and advanced Lean training, Kevin Duggan offers a continuous-improvement system that reaches beyond the benefits of Six Sigma and Lean, facilitating overall business growth in both healthy and unhealthy economies

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

Make every communication count with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others.

Few years ago the Second Sea Lord of the Royal Navy asked the author to spend time with every level of the Navy staff, from junior sailors in the engine room of an aircraft carrier, right up to Navy Board and Cabinet level, with the aim of creating a book which distils the leadership culture of the Royal Navy. This title charts that journey.

The ultimate CISA prep guide, with practice exams Sybex's CISA: Certified Information Systems Auditor Study Guide, Fourth Edition is the newest edition of industry-leading study guide for the Certified Information System Auditor exam, fully updated to align with the latest ISACA standards and changes in IS auditing.

Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records.

Starting a Home Business For Dummies, penned by the accomplished author Rachel Bridge, is an invaluable guide for anyone seeking to venture into entrepreneurship from the comfort of their own home. First published in 2013 by the esteemed John Wiley & Sons Inc, this book has become a staple in its genre. The book is written in English.

The Second Edition continues to offer an accessible introduction to the important basics of project management while providing key issues and pointers on team leadership.

People seek safety from fearful places. And the American workplace is rife with fear. The Courageous Leadership training package offers consultants and facilitators a step-by-step approach to teaching leaders how to counteract fear and adversity in the workplace by building their own courage and that of their constituents.

Suitable for anyone who aspires to make things happen in organizations, this book gives every reader several 'a-ha!' moments, and smart, meaningful suggestions for changing the way we all lead. It shows you how to create a thriving organization by setting a vision and then collaborating with your people to guide your company to success.

"A chronicle of one of the most unusual series of events in the history of medicine, this book tells the story a group of men and women clinicians, administrators, frontline workers, trustees, and leaders blessed with vision, courage, and a relentless determination to improve. It is the story of a medical center transformed. Ultimately, it is the story of a new and possibly better way to take on the challenge we face in the United States today to provide superb medical care to our people while at the same time controlling costs"--Provided by publisher.

Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

America's "Greatest Coach of the 20th Century," UCLA's John R. Wooden returns to March Madness with his upcoming bestseller

Provides a framework for building a business case. This book helps you learn how to: define the opportunity you want to address in your business case; identify and analyze a range of alternatives; recommend one option and assess its risks; create a high-level implementation plan for your proposed alternative; and, more.

Traces the development of a company from a start-up to a global enterprise. This title develops the key concepts related to this evolution - corporate strategy, raising external finance, capital budgeting, dividend policy, mergers and acquisition, globalization, marketing and human resource management.

Through sharing the research methodologies, and describing intervention and change techniques used in leadership development, this book, written by IGLC-INSEAD professors and leadership coaches, contributes to a better understanding of how organizations may go beyond coaching in order to create best places to work.

The guide that defines the results required at each organizational level to sustain business success It's not enough to build a company full of people with leadership skills. The Performance Pipeline digs deep into the real work of executing business results at each leadership layer.

Presenting the developments in QRM since the publication of Rajan Suri's landmark text, Quick Response Manufacturing, this book illustrates how QRM can not only reduce lead times but also improve quality, reduce operating costs, and enable companies to gain a substantial market share. It explains how factories in advanced nations can us

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game.

Proven methods for building an online income stream You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.