Books in the Management for Professionals series

Understanding China''s Real Estate Markets: A Brief Introduction.- Part I: Structural and Macro Economic Aspects of Real Estate in China.- The Evolving Real Estate Market Structure in China.- Navigating the Property Data Landscape.- China''s Economy at the Crossroads.- China''s Provinces: Addressing the Discrepancies at the Local Level.- Hong Kong: A Review of Its Land System, Real Estate Market, and Related Matters.- Part II: Legal and Regulatory Environment for China''s Real Estate Markets.- Legal Framework for Real Estate Investment in China.- Real Estate Valuation in China.- The Regulation of Leasing Activities.- Tax Framework for Accessing Real Estate Asset Classes.- Part III: Finance and Investment for Real Estate Development.- The Leverage Game: From Offshore to Onshore.- Housing Financing at the Crossroads: Access and Affordability in an Aging Society.- Listings and M&As of Chinese Real Estate Enterprises.- Scenarios of Real-Estate-Backed Securitization and Financing.- The Development of REIT Markets in Greater China.- Real Estate Private Equity Investing in China: From a Practitioner''s Perspective.- Part IV: Real Estate as a Physical and Social Asset Type.- Sustainable Buildings and Practice in China.- Thoughts on China''s Real Estate Policies.- Minding the Strategies: A Progressive Development Model.- China''s Housing Markets.- Hotel Markets and Development in China.- The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry.

This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

This unique open access book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, members of the board of directors, and CEOs in various countries, working in close collaboration with prominent researchers.

The book focuses on the different aspects of business in India required to be taken care of by any businessperson, especially a foreigner, willing to do business in India. The book goes deep into the various important aspects of business in India which essentially hold the key to success of a business venture.

What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common?

Chapter 1. Introduction - What goes wrong in our understanding of the strategy concept?.- Chapter 2. Why are there over 90 definitions of the strategy concept?.- Chapter 3. Fundamental Elements of the Strategy Concept.- Chapter 4. What is an Organizational Strategic Decision?.- Chapter 5. Tactics and the Three Elements of Strategy.- Chapter 6. Firm Strategies and Their Three Elements.- Chapter 7. Strategic Decision Biases and Decision Making Principles.- Chapter 8. Knowing Yourself and Knowing the Others.- Chapter 9. Strategic Evaluation Based on Three Elements.- Chapter 10. Implications for Future Research.

The book addresses a modern reorientation of Lean, abandoning the classical waste dogma that brings direct efficiency gains and substituting by a way to achieving indirect efficiency in a continuous and sustainable manner.

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

This edited volume provides managers, as well as students, with the best practices in effectively leading the 21st century workforce and managing change. It applies positive principles arising from the newly emerging fields of positive psychology, positive change, and positive organizational studies to the field of leadership and change;

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers.

Based on those experiences, this book provides insights into how to improve the decision making process of your organization, whether it be large or small.For decision makers and those providing market information for making decisions, this book provide guidelines for a framework which includes systems thinking.