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Wine Positioning
- A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
part of the Management for Professionals series
- Binding:
- Paperback
- Pages:
- 219
- Published:
- March 27, 2019
- Edition:
- 12016
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: November 29, 2024
Description of Wine Positioning
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
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