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Internet-Based Customer Value Management
- Developing Customer Relationships Online
part of the Management for Professionals series
- Binding:
- Hardback
- Pages:
- 152
- Published:
- October 30, 2014
- Edition:
- 2015
- Dimensions:
- 163x242x13 mm.
- Weight:
- 390 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Internet-Based Customer Value Management
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.
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