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Internet-Based Customer Value Management

- Developing Customer Relationships Online

About Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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  • Language:
  • English
  • ISBN:
  • 9783319098548
  • Binding:
  • Hardback
  • Pages:
  • 152
  • Published:
  • October 30, 2014
  • Edition:
  • 2015
  • Dimensions:
  • 163x242x13 mm.
  • Weight:
  • 390 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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