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Bottom of the Pyramid Marketing

- Making, Shaping and Developing BOP Markets

part of the Marketing in Emerging Markets series

Bottom of the Pyramid Marketing
About Bottom of the Pyramid Marketing

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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  • Language:
  • English
  • ISBN:
  • 9781787145566
  • Binding:
  • Hardback
  • Pages:
  • 240
  • Published:
  • December 2, 2018
  • Dimensions:
  • 237x159x20 mm.
  • Weight:
  • 460 g.
Delivery: 2-4 weeks
Expected delivery: August 3, 2025

Description of Bottom of the Pyramid Marketing

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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