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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
- Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
- Binding:
- Hardback
- Pages:
- 612
- Published:
- November 27, 2018
- Edition:
- 12018
- Dimensions:
- 155x235x0 mm.
- Weight:
- 1136 g.
Delivery:
2-3 weeks
Expected delivery: November 28, 2024
Description of Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.
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