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Brand Asset Management
- Driving Profitable Growth Through Your Brands
- Binding:
- Paperback
- Pages:
- 288
- Published:
- October 17, 2002
- Dimensions:
- 155x228x21 mm.
- Weight:
- 358 g.
Delivery:
1-2 weeks
Expected delivery: February 13, 2025
About Scott M. (Prophet Brand Strategy) Davis
View all books by Scott M. (Prophet Brand Strategy) DavisDescription of Brand Asset Management
Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.
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