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Brand Choice and Loyalty
- Evidence from Swiss Car Registration Microdata
part of the Innovatives Markenmanagement series
- Language:
- English
- ISBN:
- 9783658280130
- Binding:
- Paperback
- Pages:
- 109
- Published:
- October 8, 2019
- Edition:
- 12020
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: October 13, 2024
Description of Brand Choice and Loyalty
Evidence from Swiss Car Registration Microdata
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