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Brand Fans
- Lessons from the World's Greatest Sporting Brands
- Binding:
- Hardback
- Pages:
- 249
- Published:
- January 29, 2017
- Edition:
- 12017
- Dimensions:
- 148x210x20 mm.
- Weight:
- 4401 g.
Delivery:
2-3 weeks
Expected delivery: May 10, 2025
Description of Brand Fans
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
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