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Brand, Label, and Product Intelligence
- Binding:
- Hardback
- Pages:
- 258
- Published:
- March 28, 2022
- Edition:
- 12022
- Dimensions:
- 155x235x0 mm.
- Weight:
- 571 g.
Delivery:
2-4 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025
Description of Brand, Label, and Product Intelligence
The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
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