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Brand Management
- Binding:
- Hardback
- Pages:
- 440
- Published:
- March 27, 2024
- Edition:
- 3
- Dimensions:
- 239x192x29 mm.
- Weight:
- 1042 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
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