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Brand Storming
- Managing Brands in the Era of Complexity
- Binding:
- Hardback
- Pages:
- 223
- Published:
- December 12, 2008
- Dimensions:
- 164x236x20 mm.
- Weight:
- 524 g.
Delivery:
2-3 weeks
Expected delivery: October 20, 2024
Description of Brand Storming
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
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