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Branded Content and Entertainment in Advertising
- Binding:
- Hardback
- Pages:
- 184
- Published:
- June 22, 2023
- Dimensions:
- 241x161x16 mm.
- Weight:
- 406 g.
Delivery:
2-3 weeks
Expected delivery: December 13, 2024
About Maria Rodriguez-Rabadan (International University of La Rioja Benito
View all books by Maria Rodriguez-Rabadan (International University of La Rioja BenitoDescription of Branded Content and Entertainment in Advertising
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
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