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Branded Content and Entertainment in Advertising
- Binding:
- Paperback
- Pages:
- 184
- Published:
- November 27, 2024
- Dimensions:
- 234x154x13 mm.
- Weight:
- 298 g.
In stock
Delivery:
3-5 business days
Expected delivery: June 18, 2025
About Maria Rodriguez-Rabadan (International University of La Rioja Benito
View all books by Maria Rodriguez-Rabadan (International University of La Rioja BenitoDescription of Branded Content and Entertainment in Advertising
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
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