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- Binding:
- Hardback
- Pages:
- 342
- Published:
- February 14, 2008
- Dimensions:
- 152x229x26 mm.
- Weight:
- 790 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
About Miriam (University of California Greenberg
View all books by Miriam (University of California GreenbergDescription of Branding New York
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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