We a good story
Quick delivery in the UK

Brands and Brand Management

- Contemporary Research Perspectives

About Brands and Brand Management

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

Show more
  • Language:
  • English
  • ISBN:
  • 9781138882706
  • Binding:
  • Paperback
  • Pages:
  • 344
  • Published:
  • August 27, 2015
  • Dimensions:
  • 152x229x20 mm.
  • Weight:
  • 476 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Brands and Brand Management

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

User ratings of Brands and Brand Management



Find similar books
The book Brands and Brand Management can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.