We a good story
4.1 / 5 on Trustpilot
Quick delivery in the UK
Trusted Ecommerce Europe
Help
Login
  1. Home
  2. Books
  3. Business & Education
  4. Marketing
  5. Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management
About Building Consumer-Brand Relationship in Luxury Brand Management

Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.

Show more
  • Language:
  • English
  • ISBN:
  • 9781799843696
  • Binding:
  • Hardback
  • Pages:
  • 300
  • Published:
  • October 22, 2020
Delivery: 2-3 weeks
Expected delivery: August 10, 2025

Description of Building Consumer-Brand Relationship in Luxury Brand Management

Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.

User ratings of Building Consumer-Brand Relationship in Luxury Brand Management



Others also bought..
Find similar books
The book Building Consumer-Brand Relationship in Luxury Brand Management can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.