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Building Corporate Identity, Image and Reputation in the Digital Era
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 554
- Published:
- July 30, 2021
- Dimensions:
- 242x162x38 mm.
- Weight:
- 994 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Building Corporate Identity, Image and Reputation in the Digital Era
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
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