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Business to Business Marketing Management
- A Global Perspective
- Binding:
- Paperback
- Pages:
- 520
- Published:
- December 22, 2021
- Edition:
- 4
- Dimensions:
- 311x174x28 mm.
- Weight:
- 1034 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Business to Business Marketing Management
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.
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