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Business to Business Marketing Management
- A Global Perspective
- Binding:
- Paperback
- Pages:
- 520
- Published:
- December 23, 2021
- Edition:
- 4
- Dimensions:
- 311x174x28 mm.
- Weight:
- 928 g.
In stock
Delivery:
3-5 business days
Expected delivery: April 28, 2024
Description of Business to Business Marketing Management
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.
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