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Business-to-Business Marketing Management

- Strategies, Cases and Solutions

part of the Advances in Business Marketing and Purchasing series

Business-to-Business Marketing Management
About Business-to-Business Marketing Management

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

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  • Language:
  • English
  • ISBN:
  • 9781780525761
  • Binding:
  • Hardback
  • Pages:
  • 360
  • Published:
  • April 3, 2012
  • Dimensions:
  • 156x234x33 mm.
  • Weight:
  • 680 g.
Delivery: 2-4 weeks
Expected delivery: August 3, 2025

Description of Business-to-Business Marketing Management

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

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