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Business-to-Business Marketing
- Binding:
- Paperback
- Pages:
- 284
- Published:
- January 8, 2023
- Dimensions:
- 178x254x0 mm.
- Weight:
- 576 g.
Delivery:
1-2 weeks
Expected delivery: November 30, 2024
Description of Business-to-Business Marketing
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.
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