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Channel Champions
- How Leading Companies Build New Strategies to Serve Customers
part of the J-B BAH Strategy & Business Series series
- Binding:
- Hardback
- Pages:
- 256
- Published:
- September 9, 1999
- Dimensions:
- 120x280x35 mm.
- Weight:
- 635 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Channel Champions
Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.
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