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Channel Strategies and Marketing Mix in a Connected World

part of the Springer Series in Supply Chain Management series

Channel Strategies and Marketing Mix in a Connected World
About Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the "traditional" interaction between channel strategies and the marketing mix in a connected world.

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  • Language:
  • English
  • ISBN:
  • 9783030317324
  • Binding:
  • Hardback
  • Pages:
  • 282
  • Published:
  • December 18, 2019
  • Edition:
  • 12020
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 606 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the "traditional" interaction between channel strategies and the marketing mix in a connected world.

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