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Charity Marketing
- Contemporary Issues, Research and Practice
part of the Routledge Studies in Marketing series
- Binding:
- Paperback
- Pages:
- 220
- Published:
- December 19, 2021
- Dimensions:
- 234x155x21 mm.
- Weight:
- 364 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Charity Marketing
This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.
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