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Churn-Management Im B2b-Kontext
- Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen Und Heterogenem Kundenverhalten
part of the Kundenmanagement & Electronic Commerce series
- Binding:
- Paperback
- Pages:
- 342
- Published:
- January 23, 2008
- Edition:
- 2008
- Dimensions:
- 210x297x20 mm.
- Weight:
- 885 g.
Delivery:
1-2 weeks
Expected delivery: January 2, 2025
Extended return policy to January 30, 2025
Description of Churn-Management Im B2b-Kontext
Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschäftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklärt werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist.
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