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CIM Coursebook: The Marketing Planning Process
- Binding:
- Paperback
- Pages:
- 256
- Published:
- July 11, 2009
- Dimensions:
- 189x244x15 mm.
- Weight:
- 564 g.
Delivery:
1-2 weeks
Expected delivery: October 3, 2024
Description of CIM Coursebook: The Marketing Planning Process
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
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