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Communication Planning

- An Integrated Approach

By Sherry Devereaux Ferguson

part of the SAGE Series in Public Relations series

Communication Planning by Sherry Devereaux Ferguson
About Communication Planning

Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.

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  • Language:
  • English
  • ISBN:
  • 9780761913139
  • Binding:
  • Hardback
  • Pages:
  • 280
  • Published:
  • September 8, 1999
  • Dimensions:
  • 152x228x19 mm.
  • Weight:
  • 510 g.
Delivery: 2-3 weeks
Expected delivery: March 22, 2025

About Sherry Devereaux Ferguson

View all books by Sherry Devereaux Ferguson

Description of Communication Planning

Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.

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