We a good story
Quick delivery in the UK

Compassion, Inc.

- How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

About Compassion, Inc.

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

Show more
  • Language:
  • English
  • ISBN:
  • 9780520266520
  • Binding:
  • Hardback
  • Pages:
  • 240
  • Published:
  • April 25, 2012
  • Dimensions:
  • 158x229x20 mm.
  • Weight:
  • 464 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Compassion, Inc.

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

User ratings of Compassion, Inc.



Find similar books
The book Compassion, Inc. can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.