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Competitive Intelligence
- Gathering, Analysing and Putting it to Work
- Binding:
- Hardback
- Pages:
- 304
- Published:
- September 27, 2005
- Dimensions:
- 177x253x25 mm.
- Weight:
- 788 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Description of Competitive Intelligence
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.
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