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Competitive Strategy for Media Firms

- Strategic and Brand Management in Changing Media Markets

About Competitive Strategy for Media Firms

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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  • Language:
  • English
  • ISBN:
  • 9780805848120
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • September 28, 2005
  • Dimensions:
  • 238x160x22 mm.
  • Weight:
  • 492 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Competitive Strategy for Media Firms

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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