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Consumer Behavior and Advertising Involvement
- Selected Works of Herbert E. Krugman
part of the Marketing and Consumer Psychology Series series
- Binding:
- Hardback
- Pages:
- 354
- Published:
- May 27, 2008
- Dimensions:
- 151x237x24 mm.
- Weight:
- 626 g.
Delivery:
2-3 weeks
Expected delivery: December 1, 2024
Description of Consumer Behavior and Advertising Involvement
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
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