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Consumer Behavior in Asia
- Issues and Marketing Practice
- Binding:
- Hardback
- Pages:
- 130
- Published:
- July 22, 1999
- Dimensions:
- 148x210x13 mm.
- Weight:
- 400 g.
Delivery:
2-3 weeks
Expected delivery: July 25, 2024
Description of Consumer Behavior in Asia
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
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