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Consumer Behaviour and Digital Transformation
- Binding:
- Hardback
- Pages:
- 364
- Published:
- March 10, 2024
- Dimensions:
- 253x181x27 mm.
- Weight:
- 800 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 7, 2024
Extended return policy to January 30, 2025
About Ayantunji (University of East London Gbadamosi
View all books by Ayantunji (University of East London GbadamosiDescription of Consumer Behaviour and Digital Transformation
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
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