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Consumer Behaviour

About Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

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  • Language:
  • English
  • ISBN:
  • 9781526450005
  • Binding:
  • Hardback
  • Pages:
  • 576
  • Published:
  • April 11, 2019
  • Edition:
  • 4
  • Dimensions:
  • 252x196x32 mm.
  • Weight:
  • 1290 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 13, 2024

Description of Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

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