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Consumer Behaviour
- Binding:
- Hardback
- Pages:
- 576
- Published:
- April 11, 2019
- Edition:
- 4
- Dimensions:
- 252x196x32 mm.
- Weight:
- 1290 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of Consumer Behaviour
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
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