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Consumer Behaviour

About Consumer Behaviour

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

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  • Language:
  • English
  • ISBN:
  • 9781529754056
  • Binding:
  • Paperback
  • Pages:
  • 616
  • Published:
  • April 30, 2023
  • Edition:
  • 23005
  • Dimensions:
  • 189x33x246 mm.
  • Weight:
  • 1346 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Consumer Behaviour

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

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