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Consumer Decision-Making, Analytics and AI
- Binding:
- Hardback
- Pages:
- 142
- Published:
- June 26, 2025
- Dimensions:
- 156x234x0 mm.
- Weight:
- 460 g.
Delivery:
2-3 weeks
Expected delivery: August 8, 2025
About Andrew (Nottingham University Business School Smith
View all books by Andrew (Nottingham University Business School SmithDescription of Consumer Decision-Making, Analytics and AI
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
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