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Consumer Ethnocentrism, Country of Origin and Marketing
- Binding:
- Paperback
- Pages:
- 336
- Published:
- May 26, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025
Description of Consumer Ethnocentrism, Country of Origin and Marketing
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
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