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Consumer Profiles (RLE Consumer Behaviour)

- An Introduction to Psychographics

About Consumer Profiles (RLE Consumer Behaviour)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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  • Language:
  • English
  • ISBN:
  • 9781138832466
  • Binding:
  • Paperback
  • Pages:
  • 202
  • Published:
  • October 6, 2015
  • Dimensions:
  • 213x140x11 mm.
  • Weight:
  • 186 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Consumer Profiles (RLE Consumer Behaviour)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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