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Consumer Research Methods

part of the Sage Benchmarks in Social Research Methods series

Consumer Research Methods Save 11% from RPP Save 11%
About Consumer Research Methods

This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.

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  • Language:
  • English
  • ISBN:
  • 9781446208502
  • Binding:
  • Boxset
  • Pages:
  • 1680
  • Published:
  • April 14, 2013
  • Dimensions:
  • 249x173x159 mm.
  • Weight:
  • 3224 g.
Delivery: 2-3 weeks
Expected delivery: February 16, 2025

Description of Consumer Research Methods

This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.

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