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Consumer Vulnerability

part of the Key Issues in Marketing Management series

Consumer Vulnerability
About Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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  • Language:
  • English
  • ISBN:
  • 9781138501164
  • Binding:
  • Hardback
  • Pages:
  • 190
  • Published:
  • November 7, 2017
  • Dimensions:
  • 174x246x0 mm.
  • Weight:
  • 453 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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