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Contemporary Issues in Luxury Brand Management
part of the Mastering Luxury Management series
- Binding:
- Hardback
- Pages:
- 162
- Published:
- March 31, 2023
- Dimensions:
- 170x11x244 mm.
- Weight:
- 490 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Contemporary Issues in Luxury Brand Management
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
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The book Contemporary Issues in Luxury Brand Management can be found in the following categories:
- Business & Education > Economy & Finance
- Business & Education > Marketing
- Business & Education > Management & Strategy
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